Resume

Innovative Senior Product Designer with expertise in leading cross-functional teams, driving design transformations, and delivering impactful user experiences. Skilled in design systems management, accessibility compliance (AODA/WCAG), and user research methodologies. A collaborative leader with a strong record of optimizing workflows, mentoring designers, and aligning product strategies with business goals. Passionate about creating seamless digital experiences that enhance usability and business impact.

Core Qualifications

  • Leading Change: Spearheaded company-wide transitions, including migrating design teams from Sketch to Figma, enhancing collaboration and workflow efficiency.
  • Leading People: Mentored and coached junior designers, developing skills and enhancing design quality.
  • Results-driven: Designed and refined user flows, wireframes, and prototypes that accelerated stakeholder buy-in and improved outcomes in usability testing.
  • Business Acumen: Developed scalable cross-platform design systems that increased consistency and reduced design redundancy across various platforms.
  • Building Coalitions: Collaborated with UX researchers, engineers, and product managers in agile environments to align design objectives with technical feasibility and user needs.

Experience

2021 - 2024
Corus Entertainment

Senior Product Designer

  • Led end-to-end product design across web, mobile (iOS/Android), and TV (tvOS), translating user research insights into intuitive experiences.
  • Developed and managed a scalable design system, ensuring cross-platform consistency and efficiency, reducing redundant design efforts.
  • Spearheaded the team’s transition from Sketch to Figma, streamlining design workflows, improving developer handoff, and fostering collaboration.
  • Conducted user research and usability testing, working closely with UX researchers to optimize navigation, accessibility, and content hierarchy.
  • Collaborated with product managers and engineers in agile sprints, ensuring smooth implementation of high-fidelity designs aligned with business goals.

2021 - 2024
Springboard

UX / UI Mentor

  • Mentored aspiring designers, providing portfolio critiques, career guidance, and structured feedback to help them land UX/UI design jobs.
  • Reviewed and evaluated student projects, ensuring adherence to industry best practices in design principles and usability.
  • Led discussions on UX strategy, accessibility, and collaboration, strengthening mentees’ confidence and industry knowledge.

2021
Rogers Communications

Senior Product Designer

  • Led the design and implementation of cross-platform experiences, ensuring seamless usability across responsive web, mobile, tablet, and streaming TV interfaces.
  • Spearheaded user research initiatives and data-driven design, transforming insights into optimized user flows that improved engagement and navigation.
  • Championed AODA/WCAG compliance, integrating accessibility best practices across all platforms to enhance usability for diverse audiences.
  • Worked within an agile framework, fostering strong cross-functional collaboration with developers and product managers to align design execution with business and technical goals.

2018 - 2021
Tier1 Financial Solutions

Senior Product Designer

  • Owned the product design strategy, translating complex financial workflows into seamless user experiences.
  • Conducted usability testing and leveraged data insights to refine product features, boosting user engagement and satisfaction.
  • Developed a scalable UI component library, improving design consistency across enterprise financial platforms.
  • Facilitated design critiques and provided mentorship, supporting the growth and development of junior designers.

2014 - 2017
Palsio Inc.

Senior Product Designer

  • Led product design initiatives, collaborating with business stakeholders and engineers to create intuitive mobile and web interfaces.

  • Designed onboarding and product education materials, improving user adoption rates.

  • Developed marketing assets and investor presentations, driving product awareness and growth.

2010 - 2012
Leo Burnett Toronto

Senior Interactive Art Director

  • Led digital creative direction for brands like Kellogg’s, IKEA, and Bell.

  • Designed rich media campaigns, mobile sites, and interactive experiences, enhancing brand engagement.

  • Managed vendor collaborations for animation and multimedia production.

Skilils & Expertise

  • Team Lead
  • Collaborative
  • Design Process
  • Product Design
  • User Research
  • User Testing
  • Competitive Analysis
  • Design Review
  • Design Quality Assurance (QA)
  • Design Pattern Library
  • Style Guide
  • Low/High Fidelity Mockups
  • Rapid Prototyping
  • Interactive Prototyping
  • Responsive Design
  • Mobile Design
  • iOS
  • Android
  • tvOS
  • Art Direction
  • Graphic Design
  • UI Interface
  • Icon Illustration
  • HTML
  • CSS
  • Java-Script

Software & Tools

  • Figma
  • Sketch
  • Adobe XD
  • ChatGPT
  • Userlytics.com
  • BrowserStack.com
  • User Testing
  • Adobe Photoshop
  • Adobe Illustrator