This is a cool way to grab a beer. So holy!
Objective: Send an MD for bars and restaurants talking about the sacred ritual of tasting a beer Stella Artois.
Idea: The brewery and really appreciates how their beer is served. Beginning with its glass, which is called the chalice. Was sent a box with the phrase on the outside: In a ritual of tasting, you need more than a cup.
Upon opening, had another phrase: It takes a Holy chalice. Right now lights a white light and plays a sound heavenly.
Advertising Agency: Beats, Curitiba, Brazil
Creative Director: Sulivan Cruz
Art Director: Edson Vaz
Copywriter: Sulivan Cruz