Kellogg’s Building with the Bars Game

Rice Krispies wanted to introduce their NEW Granola Bars in a fun way. Working with the Broadcast team, I was able to keep a consistent Game Show environment for the new bars and the characters throughout the campaign. We came up with a wacky game show where Snap was hung from a rope while swinging side to side to stack granola bars. While Pop loaded an endless conveyor belt with the Strawberry Granola Bars and strawberries, while Crackle served up the Cocoa Granola Bars and chunks of cocoa.

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